Dr. Joseph Yeager, Ph.D.
Dr. Yeager consults to domestic and international companies on competitive positioning strategy and senior executive coaching using technology he developed which is in worldwide use among Fortune 500 clientele. His work has surpassed the classic quantitative and qualitative measurement technologies by developing a third field of psychometric measurement featuring psycholinguistic-systems analysis for motivational profiling. With this behavioral engineering technology, psycholinguistic mechanisms driving behavior change have been developed and used for the prediction and modification of human behavior ranging from individuals to organizations to populations. Interventions in corporations, team-work, marketing and advertising that precisely change behavior have advanced the behavioral field by a generation. Dr. Yeager continues to advance the envelope of motivation, persuasion, influence and decision-making technologies. Dr. Yeager behavioral engineering technology amplifies executive and corporate business results. He publishes in major management and psychology journals where he also edits for refereed journals. He has written numerous books on human behavior and business performance. Before starting his own firm in 1975, he was a senior executive in the airline, pharmaceutical and psychological testing industries.


Linda Sommer, Ph.D.
As a principle and Chairman of Sommer Consulting, Inc. Dr. Sommer has expanded the role of the company into a highly visible force within the international business community, garnering a strong following in numerous industries. SCI provides state of the art market research providing solutions and answers unobtainable by conventional means. In addition to corporate strategy work, Dr. Sommer has coached executives and officers in the Fortune 500 companies for over twenty years and has been much sought after as a key-note motivational speaker on several continents. One of her specialties is quickly developing executives into powerful communicators and leaders in the context of escalating demands on corporate performance. She has been a major player in IPO's, corporate reorganizations and corporate turnarounds. She has developed many entrepreneurial business situations as a venture capitalist. A great deal of her work is embedded within many of the advertising campaigns seen in today's media and she is a published author in the business press and in professional journals.