"Half this game is 90 percent mental." - Yogi Berra

"Teams do not go physically flat, they go mentally stale" - Vince Lombardi

Understand the motivation and decision-making process of potential Draft Picks, Trades, Free Agents and Coaches.

Before committing millions of dollars on your next Draft Pick, Free Agent, Trade, or Coaching Hire ask these questions:

  • What are the real and total costs of bad Draft Picks?
  • Will a newly drafted Player thrive at the next level? Or was being drafted their goal?
  • How can you predict the effectiveness of any Coach?
  • How severely can a troubled Player effect the locker-room?
  • How do you understand Players underlying motivations, attitudes, and expectations?
  • Is your new pick driven by winning, individual stats, or teamwork?
  • How will you ensure the most performance per dollar?

Get To Know Your Players

Know the upside, downside and tradeoffs of each Player on your Team.

Take the direct approach; don't rely on statistics or standard intelligence tests to determine your success.

Get a complete picture and understanding of your Players, how they make decisions, what motivates them, and how they affect the rest of the Team.

Information codes are embedded within natural language. Those codes reveal performance characteristics.


Guard your investment

Determine who has the drive, attitude and motivation to positively impact your Team.

Players can tell you what they think, but can't tell you how they think or the quality of their rationales- because the process of thinking and deciding is mostly subconscious.

Profile decision-making based on state-of-the-art linguistic analysis and measurement science, not just your gut instinct.

There is no guess work or interpretation in this analysis with this technology. The facts are simply there.


Decision Playbook

Create your game plan from an actionable assessment or "Playbook" on the Players. Understand and capitalize on a Players motivation, decision making process, strengths, and weaknesses.

Receive comparison charts, used to contrast individual Players, Teams, and Coaches.

Define Players performance characteristics in your own terms and your own point of view.

Know how the Players perform and decide their actions.

Know who you are dealing with and what to anticipate.

Receive the most accurate state-of-the-art assessments of Players, who will make or break your winning streak.