Definitive Decisions provides the most accurate state-of-the-art assessments of the key players, who will make or break your winning streak!

Understanding how individuals make decisions is founded on many years of psychological research overlaid with business expertise and proven application. Our mission is to provide information that solves problems and answers questions.

We profile decision-making based on state-of-the-art linguistic analysis and measurement science.

Generate cognitive information about decision-making horsepower, not vague generalizations.


Winning Decisions require solid, customized information to answer these uncertainties:

  • How do you win over a reluctant key-player in an acquisition?
  • How do you know who is an asset to your objectives and who is a liability?
  • How do you know how key people will make a decision in any situation?
  • How do you know what kind of feedback and incentives will motivate an individual?
  • How do you recognize the right type of leader for your needs?

You benefit from detailed science well beyond the cookie cutter, one size fits all tests. Your plan, your questions, and problems create a custom design solution with answers specific to you, nothing generic.


Receive Decision Information Spreadsheets™ that provide answers to questions related to your major decisions:

Due Diligence Assessment of Key Players within a M&A Deal
High level Executive profiles of decision making, beliefs, and motivation
Family Businesses Succession Assessments of Owners, family, and management
Playbook of an athletes' motivation, decision making, and compatibility with the team.


Each Assessment Profile is custom designed:

Built on the latest information technology
A proven and documented data base for decision makers
Used by Fortune 500 Companies
State-of-the-art technology based on fact, not guesswork.